In post, we are going to take a look at formatting and explain some details about how to actually use HTML & Emoji in the text fields of your app store listing on Google Play.
We have decided to create an easy (and handy) guide to using rich formatting for ASO on Google Play. Keep on reading 👀

What is Formatting? Can it be used in Google Play Store?

Formatting is a way of making the text visually attractive using HTML code. Google Play Store allows to play around with Developer Name, Title, Short Description, Long (Full) Description and What’s New section, and apply HTML formatting, such as bolditalic, underline or color text, (only for Short & Long Description) and include any of numerous Emojis (in any of the textual fields! 😎)
Despite many obvious advantages, this type of formatting is still not so widely used as we can expect. So why not apply it now?

Why do we need to use Emoji and HTML for ASO of Android apps?

Primarily, formatting will help us catch user attention. In ASO terms, creatitivy can help with many things: highlight the important points, organize and structure the text, save space (for example, for important keywords), and ultimately, improve the conversion rate and convince the users to install.
There is no proven direct effect of using headings (H1, H2, etc) on improving app store keyword rankings on Google Play Store, but it can certainly keep the information more organized and clear for the users and, maybe, it affects SEO for apps

You can find all Emojis in this website.

How to use HTML formatting on Google Play

Using formatting for ASO of your app is very easy and very effective at the same time. There are a few rules that apply for different elements of listing:

Title, Short Description and Developer Name

HTML formatting is not supported in these fields, but you can include UTF-8 symbols and Emoji: ✓☆👍

Full Description and What’s New:

For the Long Description and What’s New Section, there is a wider variety of HTML codes you can apply to format and structure your text. However, they will look slightly different in Google Play Store app and web.
Here is a table with codes that you can use for formatting Description and What’s New fields for your app on Google Play (originally appeared on ASO Stack blog):

Rich formatting and Emoji for app listing – examples

Here is how the use of rich formatting and Emoji looks like when applied to different elements of Google Play Store listing (through the Google Play Console):



What’s new:


Formatting and Emojis give a nice “bonus” to working on App Store Optimization for Google Play. They can be used in different text elements of app listing: in Title, Short Description and Developer Name they aim to catch user attention to the app, and in Full Description and What’s New sections they help to structure the text, highlight the important points, illustrate and give a bit of personal “touch” to your text.

Are you already using Emoji and HTML formatting in Google Play Store apps? Tell us in the comments!