The beta version of YouTube Shorts will be available in the United States
YouTube’s TikTok competitor is currently availableIn a blog post introducing a variety of new features coming to YouTube in the coming months, Neal Mohan stated that more artists in the United States will have access to Shorts. The YouTube team has seen success with Shorts in India, where the feature has existed for several months, according to Neal Mohan. Since December, “the number of Indian channels using Shorts creation tools has more than tripled, and the YouTube Shorts player is now receiving more than 3.5 billion daily views globally,”.
It’s no surprise that YouTube is trying to get Shorts into the hands of creators and users as quickly as possible. By November 2020, TikTok was seeing continuous spikes in growth, tripling the user base it had in 2018. Like other companies, TikTok’s business was helped by the pandemic, giving people stuck at home the ability to engage with a never-ending stream of new, short videos and make their own.
In an effort to give people more control over parts of YouTube and how they watch videos, the company is rolling out a couple of product features that will directly impact what and how they watch.