Google Pixel switch to a custom in-house GS101 processor

The next pixel will be on the new processor

Pixel 6 - will reportedly feature a Google-designed GS101 “Whitechapel” SoC (system on a chip), a first for the company, as reported by 9to5Google.

9to5Google’s report claims Google is working on two phones that will feature the Arm-based GS101 - presumed to be a flagship device to succeed last year’s Pixel 5.

Google - and almost every other Android manufacturer, save Samsung - doesn’t have that advantage. It instead relies on Qualcomm’s Snapdragon chips, which dominate the Android marketplace in the US.

The GS101 chip makes a tempting promise: Google could bring speed, performance and battery life boosts to Android with a similar level of control over hardware design, software, and processor. This is a great idea - if Google can pull it off.

That said, building a smartphone processor at the level of Apple or Qualcomm isn’t easy. It might take Google a few generations to fine-tune its Pixel chips.

The GS101 chip for the 2021 Pixel lineup would be the first fruits of the Whitechapel project, although Axios’ original report noted that Chromebook chips weren’t expected until further in the future.