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Spotify Acquires Podz to Improve Podcast Discovery on Its Platform

Announcing the acquisition on its blog, Spotify said, "We are investing to build and scale the world's best (and most personalized) podcast discovery experience".

The blog further reads, "We believe that Podz' technology will complement and accelerate Spotify's focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate growth of the category worldwide."

Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be completed by the end of the year.

Earlier this week, Spotify also announced the launch of Greenroom, a competitor for Clubhouse. The new feature was released after the music streaming service acquired Betty Labs, the company behind the sports audio platform Locker Room. Greenroom will allow users to join live discussions or host their own.
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