LinkedIn is shutting down its ephemeral Stories product
LinkedIn announced Tuesday that its ephemeral Stories product will be discontinued. According to Liz Li, senior director of product, the company plans to "remove the current Stories experience by the end of September." Internal testing for the Snapchat-style video Stories began in February 2020.
Part of the reason for the shutdown is that LinkedIn discovered users didn't want their videos to vanish. “We assumed that people wouldn't want informal videos attached to their profile when we developed Stories, and that ephemerality would reduce the barriers that people feel about posting,” Li said. “It turns out that you want to make long-lasting videos that tell your professional story in a more personal way, showcasing both your personality and your expertise.”
LinkedIn's move comes after Twitter's Fleets, a Stories-like product, was shut down in July. Twitter, like LinkedIn, noticed that users didn't react to ephemeral video in the way it had hoped. On Twitter's blog, Ilya Brown, Twitter's vice president of product, said, "We hoped Fleets would help more people feel comfortable joining the conversation on Twitter."
The two shutdowns could signal a broader social media company retreat from ephemeral video products.