Apple Intelligence, coming to iOS 18, is poised to transform app interaction through advanced AI integration. As the App Store faces regulatory scrutiny and users increasingly rely on AI assistants like ChatGPT, Apple sees AI as key to the future of search, productivity, and creativity.
Apple Intelligence offers tools for writing assistance, summarization, and generative art. At WWDC, Apple introduced features enabling third-party apps to integrate with Siri, allowing tasks like retrieving presenter notes or reading on-screen text without extra developer input.
The true potential lies in how developers use these tools, particularly in categories like Books, Cameras, and File Management. Built on the App Intents framework, Siri can now perform more complex tasks within apps, interpret conversational requests, and handle cross-app actions, like moving a photo to Notes after editing.
Spotlight search will also benefit from AI, incorporating app data for more efficient searches. Developers will need to adopt these tools, but the benefits—improved accessibility and voice command interaction—could reignite interest in app development.
Siri will also collaborate with ChatGPT for more complex queries, while iPhone 16’s visual search will bring AI capabilities to the camera. Despite some early beta limitations, Apple Intelligence marks a significant step forward in AI-driven app interaction.