A series of credible reports suggest that while Apple’s standard iPhone 17 is expected to maintain its existing price — likely around $799 in the U.S. — Pro, Pro Max, and theregarded lightweight "Air"/Slim variant may see price increases of $50–$100 when the lineup launches in September 2025.
Why the Price Hike?
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Analysts, including those at Jefferies, project a 4%–5% price increase for higher-end models due to rising production and tariff-related costs.
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Counterpoint Research and other analysts forecast that Apple will pass on at least part of the $900 million in tariff-related expenses to consumers. Apple is reportedly framing the hike around hardware upgrades and premium materials rather than blaming tariffs publicly.
Which Models Could Be Affected?
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The iPhone 17 Pro and Pro Max are expected to see a $50–$100 bump over the iPhone 16 Pro and Pro Max prices.
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A rumored new iPhone 17 Air (or Slim) model may be priced above the base Pro, possibly reaching $1,299 in the U.S. rumors suggest.
Meanwhile, the standard iPhone 17 is expected to launch at around $799, similar to previous base models.
Global Impact
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Leaked pricing for countries like India, UAE, and the UK suggest the same pattern: flat pricing for the base model at about ~$899, with Pro, Pro Max, and Air variants carrying a premium.
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Tariff-driven cost pressures—especially from U.S.–China trade tensions—are cited as a key reason the more advanced models may carry higher price tags.
Summary
| Model | Expected Price Change |
|---|---|
| iPhone 17 (standard) | Likely remains at $799 |
| iPhone 17 Pro | +$50–$100 over current model |
| iPhone 17 Pro Max | +$50–$100 over current model |
| iPhone 17 Air/Slim | May be most expensive, above Pro Max |