Google is preparing to roll out an AI-based age verification tool designed to detect users under 18 who falsely claim to be older. The tool will initially launch in the U.S. and is expected to expand globally soon.
How it works
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The system estimates a user's age based on behavioral signals, including search history, YouTube viewing categories, account creation date, and more.
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If the AI determines a user is likely under 18, the account will be automatically subject to restrictions such as SafeSearch, disabled personalized ads, limited access to adult content on Google Play, and sleep reminders.
Background and context
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This move follows Meta's lead, which has already deployed similar tools on Instagram and Facebook.
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The effort comes amid tightening global child safety regulations in the U.S., U.K., E.U., and Australia. YouTube has confirmed it will roll out the AI verification system starting August 2025.
Why it matters
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The tool offers more accurate detection of underage users beyond self-declared ages during sign-up.
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It enables automated protections for minors without requiring parental involvement.
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If implemented responsibly, it could strike a balance between user privacy and online safety.