Apple is expected to introduce its new iPhone 17 lineup in early September — likely on September 9, 2025 — according to a leak cited by German tech site iPhone‑ticker.de, which refers to information from local mobile operators. This timing matches predictions made by Bloomberg’s Mark Gurman for a launch window between September 8–10.
If accurate, pre-orders should begin on Friday, September 12, with official availability starting September 19 — a release pattern Apple has followed consistently in recent years.
What to Expect from the iPhone 17 Series
The iPhone 17 family is expected to consist of four models:
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iPhone 17 (base model)
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iPhone 17 Air (a new ultra-thin variant)
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iPhone 17 Pro
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iPhone 17 Pro Max
Both the base iPhone 17 and the Air are rumored to come with Apple’s next-generation A19 chip, while the Pro and Pro Max will likely use the more powerful A19 Pro processor. All models may be equipped with 12 GB RAM, with the Air having a slightly lower GPU configuration.
Design, Screens and Color Options
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Display sizes are expected to be: 6.3″ for the iPhone 17 and 17 Pro, 6.5″ for the Air, and 6.9″ for the Pro Max.
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Leaks also point to a redesigned horizontal camera module, flatter edges, and bold new colors like steel grey, sky blue, papaya orange, and pale yellow.
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The iPhone 17, 17 Air, and 17 Pro are expected to use aluminum frames, whereas the Pro Max may feature a premium titanium build, continuing Apple’s recent design trend.
Pricing
Reports from Jefferies and other analysts suggest that Apple may raise prices on the Pro, Pro Max, and possibly the Air model by about $50 compared to the iPhone 16 lineup. The base iPhone 17, however, is expected to remain at its current price (~$799). Estimated starting prices:
- iPhone 17: ~$799
- iPhone 17 Air: ~$949–$999
- iPhone 17 Pro: ~$1,049
- iPhone 17 Pro Max: ~$1,249
This year’s lineup could mark Apple’s most significant hardware refresh in years:
- Introduction of a thinner Air model replacing the old Plus variant.
- Major display and camera upgrades across the board.
- Performance gains thanks to the A19 and A19 Pro chips.
- A modest price increase affecting premium models — likely driven by rising costs and a shift in Apple’s segmentation strategy.
Apple is also expected to use its September event to unveil the third-generation AirPods Pro, updated Apple Watch models, and possibly other devices.